O2 Academy Brand Creation

Taking over a well established brand can be a difficult task, especially when it comes to treading on the toes of loyal gig goers. So as a major corporate sponsor, we took a humble approach, creating a brand that enhanced and underpinned the academy brand’s ‘up and coming’ and ‘grassroots’ values.
The O2 academy brand was born, working seamlessly on signage, tickets, interior design, staff clothing, corporate literature, online, and in press.
We created a fresh and credible brand throughout the UK, rebranding the 14 venues as O2 academies, striking a close connection with existing fans, as well as a new generation of fans.