Billboard Lottery
The Task
Disruption!
The Solution
Billboard lottery. We turned a billboard into a live lottery in Victoria station at 8 in the morning. Commuters picked a lottery ticket off the billboard and handed them to staff to see what they’d won. We gave away branded t-shirts,
MP3 players, Tickets to the NME awards and o2 Academies.
The Media
A mobile inflatable 48 sheet.
Result
500 happy commuters and thousands of online hits.
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For Tuborg
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