Tristan Poulter

Pets Welcome is now the TripAdvisor for pets. Tasked with creating their app and website content, our idea opens up a new world of adventures for owners and their pets, breaking the monotony of the daily walk or visiting the same park over and over again. The website enables pet owners to identify pet friendly businesses, such as bars, restaurants, cinemas and cafes, through to pet services such as vets and groomers.
The website was built in conjunction with Google, with all the relevant location data being pulled in through the Google API.
With the Google rating, users can be confident the location they are visiting is not just pet friendly but is also owner friendly.
As well as creating the app we created a 360 campaign that included targeted social advertising, OOH and Advertorial partnerships with Time Out, Evening Standard and Balance Magazine.