Tristan Poulter

Wren Kitchens is the UK’s fastest growing kitchen retailer. Recently the brand has expanded into the US market.
Our brief was simple: create a campaign that makes it impossible to ignore Wren when looking for a new kitchen. Our idea was to show a couple on a magical and enjoyable journey from showroom to dream kitchen.
This soon developed into a large-scale musical set piece, breaking category norms by transporting the viewer to the world of movie musicals.
Authenticity was key, from the choice of Sammy Davis Jnr’s track to the orchestral recording at Abbey Road, and bringing both the director and choreographer of The Greatest Showman on board.