Pet School

Pet School is a digital experience that teaches children how to be the responsible pet owners of tomorrow, whilst championing Nestle Purina as the most trusted Pet care brand. Max the dog and Luna the cat, front the experience. With the help of a friendly and funny narrator, the playful pair teach kids everything they need to know about pets through interactive videos, games and songs.
Topics include caring for pets, approaching unfamiliar dogs, feeding pets, looking after their health and learning about their behaviours. Kids are tested on their knowledge throughout the experience, receiving pet medals for completing each stage and a certificate upon graduating from Pet School.
The site launched across Europe at the end of 2018 and is part of Purina’s commitment to teach 2 million children how to care for pets.