#RickysCorner

#RickysCorner enabled his passionate fans to tweet their support, motivating him for the fight.
The idea transformed their virtual tweets into physical posters that were hung in Ricky’s dressing room pre-fight. Motivational posters that helped communicate Ricky’s key “redemption” message and deepened his connection with fans. Over 3,000 tweets of support were sent to Ricky using #RickysCorner. Signed posters were sent to the tweeters to commemorate the fight.
Ricky Hatton became the first ever UK athlete to compete in a major, live televised sports event with his Twitter handle on his kit. The campaign went on to win a Sports Industry Award for ‘The Best Use Of Social Media’.