All Scotland. The thread that binds us.

During a difficult period in Scotland’s football history, we wanted to show fans that their unrelenting love and pride for their national team was shared by the players.
So we gave the fans a once in a lifetime opportunity; to have their shirt presented to them by the team.
The campaign launched on the SFA Facebook page with players describing the honour of being presented with their first shirt. To build anticipation and fire the conversation, we teased news about the kit launch. Fans had to pre-order for their chance to take part in a personal shirt presentation with the players. For the supporters who missed out, AR enabled them to experience the presentation event.
Pre-orders of the shirt went up 400% with the viral being viewed over 235,000 times.