Tristan Poulter

With Arsenal FC moving to a new stadium, plus changing kit sponsors, O2 wanted to continue engaging with Arsenal fans beyond their initial shirt sponsorship deal.

To show their continued involvement with Arsenal by offering VIP Arsenal experiences for Arsenal fans on O2. From a free pint with the compliments of O2, to every Arsenal fans dream, the chance to play at the Emirates in a 5 a side tournament.

We used a variety of media with in the Emirates stadium, digital pitch boards, program ads, and jumbotron screens.

Fans continued to engage with the brand in a promotion that has run for 5 years.